| Year | Winning Product/Technology | Better Product/Technology | Notes |
| 1981 | IBM AT | Apple Macintosh | |
| 1985 | MS Windows 3.1 | Apple Mac OS/Finder | |
| VHS Format | Beta Video Format | ||
| 1969-1971 | Boeing 747 | Concorde | |
| ISA Bus PCs | EISA or Microchannel PCs | ||
| Intel 8088 | Motorola 6502 | ||
| Intel 8086 | Motorola 68000 | ||
| 1987 | MSDOS | CP/M, Concurrent DOS | |
| This page show where better technology has been relegated and the"market" has relegated the better technology to an "also-ran" | |||
| Comparison is made on the basis of how the technoloies compare at the time market share started to tip to the eventual winner | |||